I'm experienced building paid search and social campaigns to accelerate growth. I've helped brands reduce acquisition costs considerably and optimize ad spend to maximize ROAS.
Context is key when managing these channels and it's important to identify the intent behind the behaviour of your most highly valued audiences.
I might never manually send an e-mail to somebody ever again. That's probably not true, but automation does help drastically accelerate marketing workflows.
Having automated workflows in Hubspot and social posts in Hootsuite, I recognize the importance of a clean automation execution that supports business goals.
Training & Agile
I've instructed digital marketing students in full and part time programs, teaching a wide range of technical skills to juniors, business owners and even Fortune 500 company employees.
Whether teaching or managing a team, I've adopted Agile Methodologies including weekly scrum meetings and Kanban boards to make sure everyone stays on task.
Creating frictionless experiences for prospective audiences is hard work, and I've done my fair share of creating and optimizing content, landing pages and forms for lead-gen campaigns.
I love to borrow things from the world of UX/UI design to ensure that every visitor is able to find exactly what they're looking for and is able to convert within one or two clicks.
How can I help you?
Thanks for having a look at my portfolio. Please don't hesitate to reach out via e-mail at firstname.lastname@example.org
Also happy to chat about any consulting or freelance work you might need help with.