I worked together with the founder of Bizpearl, a knowledge management software company, to bring this startup's brand vision to life online. The scope of the project included wire-framing the overall website design and establishing key pages based on user flows for prospective customers. Keyword research and a competitive analysis were performed to establish clear copy direction with input from stakeholders. I also produced an animated explainer video for the client, highlighting key pain points of prospects and outlining the unique value of the product.