In this role I managed paid client accounts and campaigns including strategic development and optimization of paid social and SEM. Campaigns included lead generation and direct e-commerce sales for clients in the education, online entertainment, organic food and property management industries.
Additionally, I had the opportunity to flex my more creative muscles for clients who required content services. For these clients, I oversaw content strategy creation and execution for blogs, downloadable offers and videos as well related landing pages and social media pages.
My time at Flywheel was also a great opportunity to contribute to the processes of a team with a laser focus on completing high caliber digital marketing work. Among my core responsibilities was routine project management of internal tasks related to paid accounts as well as the management of both labour and spend budgets. I was also responsible for high level reporting for both internal and external stakeholders on a weekly and monthly cadence.